Having a website is practically a prerequisite to being in business these days. It’s the most prominent customer-facing piece of digital marketing you have and that means a good website is crucial! It not only drums up new business, it also helps you stay connected to your returning customers. In other words, a gorgeous website [...]
If you’re like me, summer is the worst time to accomplish anything. All you want to do is have fun – hang out by the pool, read a book, travel somewhere exotic. Summer is the time for fun! Freedom! Letting things slide! Right? That’s the mindset, certainly, but the hard truth is if you’re interested [...]
So you’ve put in the hard work, you’ve started blogging, dropping in keywords to take advantage of organic search engine optimization (SEO), and you’re starting to see results. Yay! Buuuut, is that increased traffic due to real, live, people, or is your website getting hit with a bunch of bots? (It’s heartbreaking to contemplate, I [...]
Back in the old days, people found new places to shop by walking along Main Street. However, now, only about 8% of people find new businesses that way, according to emarketer.com. The majority of folks find new businesses either by word of mouth or because they conducted the modern-day version of walking along Main Street: [...]
One of the biggest decisions you’ll make in terms of your online business is choosing the domain name. You may want to call yourself “Todd’s Widgets,” but if that name is already taken, you’ll have to get creative and choose something else. For instance, your website may have to be “Todd’s Widgets NC” or some [...]
If you’re like most people, you want to hire a Charlotte web designer like Web Symphonies not only to make your website look pretty (which we do), but also to help with search engine optimization (SEO). If you’re not in tech, SEO may sound like some magical, mysterious process that other people are better equipped [...]
New year, new you, new website? The start of the year is a great time to make a change – to implement healthy habits and take stock of what your goals are for the year. But it’s also a good time to take stock of your website. Does your website look fresh? Or is it [...]
Hanukkah has come and gone, but for those of you looking to capitalize on Christmas sales, we have some tips for you that will boost web traffic and increase your revenue. Especially with the looming threat of omicron, online sales are crucial. 1. Give ‘em the deets When you go to a store in person, [...]
If you have your own business, you’ve likely dipped a toe into the waters of digital marketing. Digital marketing is how small businesses not only survive, but thrive. (And not just small businesses either.) What is the most effective form of digital marketing? A landing page. A landing page is a solitary web page created [...]
As a Charlotte web design company, we’re obviously in the business of, well, websites. Are you curious what differentiates a good website from a bad one? Why are certain websites successful and others are failures? We have some tips and tricks for you. 1. Clarity Websites, as with anything in life, work better when they’re [...]
