We’ve asked whether local businesses still need websites and blogs, but what of social media? Here contributor Shane Barker explains how Facebook and friends still bring awareness, leads, and conversions to local businesses. Apart from bringing people closer, social media is proving to be a crucial tool for business growth. Numerous businesses, especially local establishments, are relying [...]
In short, yes, local businesses do still need a website.. Bright Local explores more about how Google My Business pages are drawing traffic away, and why it's still vital for local businesses to have a website. Key Takeaways While 97% of consumers looked online for an local business last year, fewer people are following up [...]
A landing page is a web page where you send visitors with the goal to convert them into paying customers, subscribers, etc. It’s typically a standalone page, meaning it’s sole purpose is to receive traffic from your marketing campaigns and generate targeted leads with a focused Call to Action (CTA). The best landing pages are [...]
As it turns out, there’s a lot of thought that goes into encouraging clicks. Putting the right message in front of the right people at the right time — an effective call to action (CTA) — is a way to get those people to buy, read, click, and download. CTAs are the gateway to everything [...]
This is a public service announcement (PSA) from the Wordfence team regarding a security issue that has a wide impact.Today is being called “Black Monday” in many information security circles. We have had a major Wi-Fi vulnerability announced that affects absolutely every device that supports Wi-Fi. The vulnerability allows attackers to decrypt WPA2 connections. A [...]
You have a gorgeous new website. You’ve spent so much time designing it, building content for your blog, and ensuring everything is perfect. So your site is good forever now, right? Wrong. Unfortunately, we see this happen too often. People build their dream site and then forget about it because they think now that the [...]
A sales funnel leads your prospects through the buying journey. Not sure where to start? In this blog and gifographic we’ll look at the different steps involved in creating an effective sales funnel. Source: The complete guide to building a sales funnel | Wordtracker Blog
There are many options out there for hosting your website. A 'host' is the server where your website physically lives and you need to have a website host in order to launch your site and have it be view-able by others on the Internet. It can feel confusing to begin researching all your choices and [...]
If your site is compromised, having access to backups can make your life considerably easier. The fastest way to recover from a hacked website is to restore the latest version of the site that existed prior to the hack. You will still need to close the security hole the attacker used to compromise your site after [...]
What’s the difference between a regular link and a local link? Well, local links are links from local sources, typically, websites that are specific to a particular city. For example, a lawyer in Denver Colorado might have some local links from a local Denver newspaper, a local college, and a few other businesses within Denver. [...]
