What’s the first thing you do when you visit an unfamiliar business? After you look at the homepage I mean. If you’re like most people, you navigate to the “about us” page because you want to know what the company actually does. Not to mention, the About page ranks well for brand-driven search queries, meaning [...]

You did it! You spent hours designing your website, picking the colors, the fonts, the images, writing the content. It’s out in the world and you’re thrilled! So now you can set it and forget it, right? Like an alarm clock? Unfortunately, no. A website is more like a succulent – sure, it can be [...]

Designing a Captivating Visual Experience Not to be confused with a hometown hero, a homepage hero is a large banner that is displayed at the top of a website above the fold. It can be a picture, graphic, carousel, call-to-action (CTA), or something else. It’s the first element that visitors see before they hit “scroll.” [...]

It’s the holly, jolly holidays, it’s potentially the most stressful time of year. I don’t know if there’ll be snow but I know how to keep your website from getting low, numbers that is. As an N.C. web design company, we’re well-versed in how to increase your web traffic and boost online sales this holiday season. 1. [...]

I’ll be real with you: artificial intelligence (AI) makes me a little nervous. I know I’m not alone in that. And at the same time, I’m not an ostrich. I know sticking my head in the sand isn’t going to help me. The people and businesses who succeed, in general, are the ones who know [...]

This may be a bold statement but if you’re not maintaining your website, you might as well not have one. Seriously. If your website is clunky, slow, unresponsive, or filled with weird characters, what’s even the point of having one? I know, I know, maintenance isn’t fun or sexy. It’s like changing the oil on [...]

  Question: Do you have a favorite web browser? It’s a rhetorical question not only because I can’t hear your answer but also because I know you do! But have you ever stopped to consider that your favorite web browser isn’t everyone’s favorite web browser? If you have, kudos! But if you haven’t, you’ve just [...]

I’m sure you’ve heard the expression, “A picture is worth a thousand words.” As a freelance content writer, I don’t love that because words are my thing! Words are important! But it’s true. Did you know that images are processed 6x-600x faster than words, according to this research? That makes sense because you have to [...]

The words “brand” and “branding” are bandied about everywhere so much these days it can be difficult to remember what they actually mean. “Brand” is the way your company is perceived by everyone else – cool, fun, educational, down-to-earth, etc. What are the words you want people to use to describe your company? “Branding” is [...]