Facebook is an invaluable outlet for your brand. In fact, it has been named the “most important” social platform for marketers and it’s not hard to see why. The social media platform boasts over 2 billion monthly active users, and over 1 billion daily active users. The site is a golden opportunity for businesses— but, in [...]
It looks like it's all about Google 'My Business'. If you're a local business, it's a good idea to take another look at this page and make sure it's fully updated and filled out. Source: Annual Trends in Local Search Ranking Factors Analyzed - BrightLocal
Big changes coming down the pipeline for WordPress... The release date for WordPress 5.0 is quickly approaching. If you ignored all the other updates this year, now’s the time to buckle down and take notice as this will be the biggest update for 2018 (possibly 2019). WordPress is completely revamping how users and developers use [...]
We’ve asked whether local businesses still need websites and blogs, but what of social media? Here contributor Shane Barker explains how Facebook and friends still bring awareness, leads, and conversions to local businesses. Apart from bringing people closer, social media is proving to be a crucial tool for business growth. Numerous businesses, especially local establishments, are relying [...]
In short, yes, local businesses do still need a website.. Bright Local explores more about how Google My Business pages are drawing traffic away, and why it's still vital for local businesses to have a website. Key Takeaways While 97% of consumers looked online for an local business last year, fewer people are following up [...]
A landing page is a web page where you send visitors with the goal to convert them into paying customers, subscribers, etc. It’s typically a standalone page, meaning it’s sole purpose is to receive traffic from your marketing campaigns and generate targeted leads with a focused Call to Action (CTA). The best landing pages are [...]
As it turns out, there’s a lot of thought that goes into encouraging clicks. Putting the right message in front of the right people at the right time — an effective call to action (CTA) — is a way to get those people to buy, read, click, and download. CTAs are the gateway to everything [...]
This is a public service announcement (PSA) from the Wordfence team regarding a security issue that has a wide impact.Today is being called “Black Monday” in many information security circles. We have had a major Wi-Fi vulnerability announced that affects absolutely every device that supports Wi-Fi. The vulnerability allows attackers to decrypt WPA2 connections. A [...]
You have a gorgeous new website. You’ve spent so much time designing it, building content for your blog, and ensuring everything is perfect. So your site is good forever now, right? Wrong. Unfortunately, we see this happen too often. People build their dream site and then forget about it because they think now that the [...]
A sales funnel leads your prospects through the buying journey. Not sure where to start? In this blog and gifographic we’ll look at the different steps involved in creating an effective sales funnel. Source: The complete guide to building a sales funnel | Wordtracker Blog
