It’s a tale as old as (commerce) time – you have a shop, visitors are swinging through, but they don’t buy anything. In the language of websites, it might not be a sale you’re after – it could be signing up for your email list or requesting a free consultation. What gives? People are taking [...]
As I’ve mentioned before, local search engine optimization (SEO) is vitally important for small businesses. It’s how they compete with big businesses because people care about proximity. Every month, Google U.S. processes 870 million searches of over 6.3 million “near me” keywords. People want “jewelry store near me” and “restaurants near me.” But if you don’t [...]
AI is changing, well, everything and that includes click-through rates (CTRs). A click-through rate is what it sounds like: the percentage of people who click on your search result after seeing it. Because AI is summarizing answers for people, CTRs are nosediving BUT only for short, easy-to-answer questions. If your topic seems more in-depth, people [...]
Have you ever wondered why clothes look so much better on models than other people? Is it because they’re blessed with perfect proportions? No! It’s because the clothes are pinned, tucked, and draped to fit the model’s body. In other words, the clothes are customized. This same principle of customization applies to WordPress templates. As [...]
You’re in the backend of your website, monitoring your web traffic, and you notice a precipitous drop, almost like the traffic fell off a cliff. Why does that happen? And what do you do? As a Charlotte web design company, we can tell you why and what to do about it. Google Analytics 4 is [...]
When it comes to search engine optimization (SEO) keywords, some people like to go on a blitz. “Use all the keywords! Throw as many of them as you can on the page!” but as a Charlotte web designer, we can tell you that’s a mistake. The most important thing to know about creating SEO keywords [...]
As a business owner, you might notice people are coming to your website because you have killer content and pretty pictures but all of that traffic is just traffic. People are essentially lurking on your website without turning into customers or clients. What gives? What you have is a web conversion rate problem – something [...]
As a Charlotte web designer, our clients want websites that are beautiful but still unique and showcase their brand personality. One of the best ways to do that is through fonts. Full disclosure: Isaac (the owner of Web Symphonies) and I are both former yearbook nerds. That means we know a lot about fonts, more [...]
In the wild world of search engine optimization (SEO), it’s not enough to throw up some keywords on your website. You want to be a go-to source for specific topics – in other words, you want to become an authority figure on a certain subject. As a Charlotte web developer, Web Symphonies is an authority [...]
Search engine optimization (SEO) is the digital Wild West these days. So much is changing swiftly that it’s hard to keep up. With recent updates and the push of AI, what used to work, doesn’t anymore. And then there’s the Google antitrust lawsuit. I won’t get into that but I will say local SEO still [...]
