I’ve been writing a lot about how AI is changing SEO. It’s becoming harder to rank on search engines but not impossible. AI overviews mean fewer people are seeing your pages but you can show up in AI overviews in just three steps. First, what are AI overviews? Google says its AI Gemini works with [...]
There’s a big trend in the tech world right now to say, “Just use AI.” Use AI to write blog copy. Use AI to write code. Use AI to do the job of humans. But there’s a big problem with that. The popular chatbots—ChatGPT, Claude, Perplexity, Gemini, Co-Pilot—are not truly intelligent. They rely on parameters [...]
As a Charlotte digital marketer, we’ve said numerous times that search engine optimization (SEO) keywords are important. They’re how you rank in search results. They’re how people find you. But with AI changing things, you may be asking yourself, “How important are keywords these days? Do you really have to use them?” The answer is [...]
The perennial question for all small businesses is, “How will people find me?” The answer in the age of the internet is online, of course, but even that can feel overwhelming because, hi, the internet has so many web pages, search options, and competition. What’s a small business to do? As a Charlotte web design [...]
As I’ve been saying, search engine optimization (SEO) is changing due to AI. But part of that change includes using the Best AI tools to improve SEO for small businesses to help with SEO! As a Charlotte web design company, here are the top five tools we’re using. Moz AI for keyword research with search [...]
As I already mentioned, AI is affecting click-through rates. Due to the “AI overview” feature in search engine platforms, people aren’t clicking on specific links as much anymore. Some folks have reported a traffic drop of as much as 50%! What now? When search engines aren’t really ranking you in the same way, what are [...]
As I’ve mentioned before, local search engine optimization (SEO) is vitally important for small businesses. It’s how they compete with big businesses because people care about proximity. Every month, Google U.S. processes 870 million searches of over 6.3 million “near me” keywords. People want “jewelry store near me” and “restaurants near me.” But if you don’t [...]
When it comes to search engine optimization (SEO) keywords, some people like to go on a blitz. “Use all the keywords! Throw as many of them as you can on the page!” but as a Charlotte web designer, we can tell you that’s a mistake. The most important thing to know about creating SEO keywords [...]
In the wild world of search engine optimization (SEO), it’s not enough to throw up some keywords on your website. You want to be a go-to source for specific topics – in other words, you want to become an authority figure on a certain subject. As a Charlotte web developer, Web Symphonies is an authority [...]
Search engine optimization (SEO) is the digital Wild West these days. So much is changing swiftly that it’s hard to keep up. With recent updates and the push of AI, what used to work, doesn’t anymore. And then there’s the Google antitrust lawsuit. I won’t get into that but I will say local SEO still [...]
