It’s a tale as old as (commerce) time – you have a shop, visitors are swinging through, but they don’t buy anything. In the language of websites, it might not be a sale you’re after – it could be signing up for your email list or requesting a free consultation. What gives? People are taking [...]
Have you ever wondered why clothes look so much better on models than other people? Is it because they’re blessed with perfect proportions? No! It’s because the clothes are pinned, tucked, and draped to fit the model’s body. In other words, the clothes are customized. This same principle of customization applies to WordPress templates. As [...]
You’re in the backend of your website, monitoring your web traffic, and you notice a precipitous drop, almost like the traffic fell off a cliff. Why does that happen? And what do you do? As a Charlotte web design company, we can tell you why and what to do about it. Google Analytics 4 is [...]
As a business owner, you might notice people are coming to your website because you have killer content and pretty pictures but all of that traffic is just traffic. People are essentially lurking on your website without turning into customers or clients. What gives? What you have is a web conversion rate problem – something [...]
You’ll notice the title of this post is “how” to know when you need a Charlotte web designer, not “if.” That’s because invariably, you’ll need professional help. We at Web Symphonies don’t mind a little DIY. We’ve written about Wix, Squarespace, and WordPress. Templates are great! But with Wix and Squarespace, there’s only so much [...]
What’s the first thing you do when you visit an unfamiliar business? After you look at the homepage I mean. If you’re like most people, you navigate to the “about us” page because you want to know what the company actually does. Not to mention, the About page ranks well for brand-driven search queries, meaning [...]
These days people aren’t hurting for choice when it comes to picking the right web design and development firm. With so many options, how do you pick the right one? As a Charlotte web design company that’s been in business for many years, we know a thing or two about what makes a good web [...]
One of the biggest decisions you’ll make in terms of your online business is choosing the domain name. You may want to call yourself “Todd’s Widgets,” but if that name is already taken, you’ll have to get creative and choose something else. For instance, your website may have to be “Todd’s Widgets NC” or some [...]
If you have your own business, you’ve likely dipped a toe into the waters of digital marketing. Digital marketing is how small businesses not only survive, but thrive. (And not just small businesses either.) What is the most effective form of digital marketing? A landing page. A landing page is a solitary web page created [...]
I can’t believe I’m talking about this, but as you’ve likely heard, due to supply chain shortages, customers are being asked to start their holiday shopping early. As in, right now. Otherwise, they run the risk of their gift not arriving on time. “When the world’s manufacturers came back online, there was a surge in [...]
