It’s a tale as old as (commerce) time – you have a shop, visitors are swinging through, but they don’t buy anything. In the language of websites, it might not be a sale you’re after – it could be signing up for your email list or requesting a free consultation. What gives? People are taking [...]
You’re in the backend of your website, monitoring your web traffic, and you notice a precipitous drop, almost like the traffic fell off a cliff. Why does that happen? And what do you do? As a Charlotte web design company, we can tell you why and what to do about it. Google Analytics 4 is [...]
As a Charlotte web designer, our clients want websites that are beautiful but still unique and showcase their brand personality. One of the best ways to do that is through fonts. Full disclosure: Isaac (the owner of Web Symphonies) and I are both former yearbook nerds. That means we know a lot about fonts, more [...]
I’ll be real with you: artificial intelligence (AI) makes me a little nervous. I know I’m not alone in that. And at the same time, I’m not an ostrich. I know sticking my head in the sand isn’t going to help me. The people and businesses who succeed, in general, are the ones who know [...]
I’ll be honest, artificial intelligence (AI) scares me a little. Like many, I wonder if it will put me out of a job. However, from everything I’m seeing thus far, I’m hearing AI won’t do that, rather, it’s people that know how to use AI that will. In other words, AI is here to stay [...]
One of the biggest decisions you’ll make in terms of your online business is choosing the domain name. You may want to call yourself “Todd’s Widgets,” but if that name is already taken, you’ll have to get creative and choose something else. For instance, your website may have to be “Todd’s Widgets NC” or some [...]
I can’t believe I’m talking about this, but as you’ve likely heard, due to supply chain shortages, customers are being asked to start their holiday shopping early. As in, right now. Otherwise, they run the risk of their gift not arriving on time. “When the world’s manufacturers came back online, there was a surge in [...]
Right now, students (and their parents) are preparing to go back to school. They’re acquiring supplies, adjusting their routines, and planning ahead. Even if going back to school doesn’t apply to you, the “back to school energy” is still in the air. Why not capitalize on that and do something good for your website: audit [...]
Google, that wily company, instituted a change back in March that you may be unfamiliar with. These days, Google is only indexing mobile websites. What that means is if you don’t have a mobile-friendly version of your website, you’re in trouble. Google has a Googlebot that trawls the internet, finding out what pages exist and [...]
It’s happened to all of us – you want to look something up online but you don’t want the search to show in your browsing history (cyberstalking exes anyone?). You open up a private or incognito window and scour away breathing a sigh of relief. But do these so-called “private” browsing sessions accomplish what you [...]
