If you’re reading this, I’m going to assume you already know the importance of having an attractive website for your small business. Sure, some people find success only using social media to house all information about their business – location, hours, contact information, etc. – but that’s dangerous because you don’t own social media. At any time, the company can change the algorithm and rules. We know this already.
You circumvent the weirdness and lack of control found in social media by having your own website. (If you want tips on creating a business website, read our blog about it.) Buuuuuut, if people visit your website and leave, it’s not accomplishing what you want it to accomplish. You want to convert website visitors, or in other words, get them to do something, such as buy a product, contact you, or join your mailing list. How do you do that? As a Charlotte web design company in business for years and years, we can tell you.
Responsive, s’il vous plait
The most important thing you can do to convert website visitors is to make sure your website doesn’t deter them. I know! It sounds so basic! And it is, but also common knowledge isn’t common practice.
The first way to not deter visitors is to make your website responsive, or in other words, mobile-friendly. If you’re reading this on a smartphone or some other mobile device then you know how common it is to browse the web that way. Fewer and fewer people exclusively use bigger monitors so you need to make sure your website can adapt to any size screen. If you’ve ever tried to navigate a website and the font is tiny and you have to scroll left and right to see everything, you know the importance of a responsive website. This leads me to my next point: readability.
Make it Readable
Your website is primarily conveying information, even if it’s minimal, and that information should be, well, readable. If the font is weird or too small or a wacky color, you’re going to defeat the purpose of the text on the website in the first place. Responsive ties in here too. Just because your font is perfect on a desktop monitor doesn’t mean it’s perfect for a tiny screen. If your font becomes ginormous when switching to mobile, that will also turn off visitors.
By the way, I’d be remiss here if I didn’t mention accessibility. Approximately one in four Americans have a disability and it’s important to cater to them because number one, it’s the right thing to do, and number two, you can get sued (yes, really). Lucky for you, accessibility makes good design sense – it involves contrasting colors and large fonts. In other words, if you’re trying to convert more web visitors, it’s a win all around to make your text readable and accessible.
Of course, if you need help with any of this, contact us, your trusty Charlotte web development company. We can make your font readable, responsive, and accessible in a snap.
Create a Contact Form
The point of a website is to encourage people to do something, and sometimes what you want people to do is contact you. That could be because they have a question, they want to work with you, they have feedback, and more. Instead of listing an email address, which bots can crawl and then use to spam the heck out of you, it’s safer to use a contact form.
Contact forms can be customized so they’re stylish and fit your brand. You can have a contact form embedded in the side of your website and/or a separate “contact us” page. We like to have both at Web Symphonies because it makes it easier for people to, well, contact us. For some people, it’s easy to install a contact form by using a WordPress plugin, but for others creating a contact form may be more challenging. As a Charlotte web designer, we can help you with this easily. All you have to do is contact us, which is made easier by our contact form! (See what I did there?)
So there you have it. Converting more website visitors is easy when you have the basics down: make your website responsive, easy to read, and include a contact form. When you do, people are more likely to linger on your website and purchase your product, sign up for your email list, or contact you about working together.
If you’d like to work with us, we are available at 704-336-9113. We’d love to hear from you. You can also send us an email if you’d rather.