What with people turning to the internet for everything in the time of COVID-19, an effective call to action (CTA) is crucial. They help you increase sales, create leads, grow your email list, convert visitors to customers, and more. CTAs are smart, well-placed (and well-designed) messages to act, read, download, visit, or buy. Think the [...]
It’s a misunderstanding that the Chinese character for “crisis” is a combination of “danger” and “opportunity,” but nonetheless, the sentiment is a good one. How can we use this crisis of COVID-19 as an opportunity? If you’re a business owner, the answer lies in transitioning your business online as much as possible. First, I want [...]
So you have your own business. Congratulations! Now what? As small, Charlotte web design company, we understand how hard it can be to stand out in a crowd. You want to be the person who wears prints in a sea of neutral colors. Luckily for you, we’ve rounded up some high-tech and low-tech solutions for [...]
While browsing the internet lately, you might have noticed a hyperlink at the bottom of each webpage saying: “Notice to California Residents” or “Do Not Sell My Personal Information.” Why are we, a Charlotte web design company, writing about California? Well, as is often said, “As California goes, so goes the nation.” That’s not always [...]
Facebook is an invaluable outlet for your brand. In fact, it has been named the “most important” social platform for marketers and it’s not hard to see why. As a website, it receives the 3rd most visits in the world. The social media platform boasts over 2 billion monthly active users, and over 1 billion [...]
We’ve asked whether local businesses still need websites and blogs, but what of social media? Here contributor Shane Barker explains how Facebook and friends still bring awareness, leads, and conversions to local businesses. Apart from bringing people closer, social media is proving to be a crucial tool for business growth. Numerous businesses, especially local establishments, are relying [...]
A landing page is a web page where you send visitors with the goal to convert them into paying customers, subscribers, etc. It’s typically a standalone page, meaning it’s sole purpose is to receive traffic from your marketing campaigns and generate targeted leads with a focused Call to Action (CTA). The best landing pages are [...]
A sales funnel leads your prospects through the buying journey. Not sure where to start? In this blog and gifographic we’ll look at the different steps involved in creating an effective sales funnel. Source: The complete guide to building a sales funnel | Wordtracker Blog
When your potential clients visit your website, they’ll decide within a few milliseconds (really!) whether they want to stay – and buy – or want to click away. The design can make or break your business. As a Charlotte web design company, we’ve learned what does and does not work when it comes to website [...]
I came across a fascinating case study today and enjoyed it’s depth and detailed examples. Making Twitter profitable is laid out clearly here and can be used in a variety of ways to essentially purchase followers and/or advertise directly to your competitor’s Twitter followers. Some folks think that Twitter Ads is the next Google Adwords [...]
