If you’re like most people, you want to hire a Charlotte web designer like Web Symphonies not only to make your website look pretty (which we do), but also to help with search engine optimization (SEO). If you’re not in tech, SEO may sound like some magical, mysterious process that other people are better equipped to handle. While that’s a little bit true (Web Symphonies is good at our job after all), it’s also true that we use SEO tools like anyone else. Curious what those are? Keep reading for six of the best out there.
Going OG with Google Search Console
Because Google is practically the king of the internet, it just makes sense to use Google Search Console. The free(!!) software helps you figure out how Google views your website, what keywords people use to find you, checks for crawl errors, notifies you when you’ve been affected by malware, and more.
Google Search Console offers so much it’s kind of a no-brainer to install it. And if you need help, your favorite Charlotte SEO company is here to pitch in. Just reach out.
Keeping it Classic with SEMrush
Another SEO tool in widespread use is SEMrush. The program lets you determine how many people are looking for specific terms. For instance, if you want to know how many people are searching for “Charlotte dogwalkers,” SEMrush will tell you. And it will give you information on similar keywords, related ads, product listings, and more. Not only that, SEMrush scopes out your competition by identifying how much traffic they’re getting and from where.
SEMrush is perfect for helping you find out exactly which keywords will boost your web traffic. All this information doesn’t come free, although you can get up to 10 results per day at no cost. Otherwise, it runs about $120 a month depending on the plan you pick.
The Host(ess) with the Most(ess)
It’s no secret we’re fans of the web hosting company DreamHost. But did you know in addition to all the other advantages of using DreamHost, it also has an SEO Toolkit? DreamHost’s SEO Toolkit audits your website and creates a personalized plan with a checklist of simple tasks. For instance, it will tell you where to position keywords to optimize your content. Not only that, the toolkit tracks your competitors so you can tweak your keyword strategy. Pretty cool, right?
The price is super reasonable at $4.99 per month.
Moving and Grooving with Moz Pro
Another tool we like to use for Charlotte SEO (and SEO for anywhere and anyone, really) is Moz Pro. It’s a suite of SEO tools that’s similar to SEMRush in that you can research specific long-tail keywords and other domains. You can also avoid keywords that won’t give you a lot of bang for your buck and track what your competitors are doing.
What’s cool about Moz Pro is it displays a difficulty score illustrating how, well, difficult, it is to rank for a specific term. The suite of tools also offers an overview of how many people are searching for the keyword or keywords you’re considering and creates lists for comparison.
Something special about Moz Pro is it’s available as a Chrome extension so you can check out any domain! Regular pricing is $99 per month, but you can try it out with a 30-day free trial.
Link it Up
SEO isn’t just about keywords – long-tail or otherwise. It’s also about backlinking. Are people mentioning your website on theirs? Are they encouraging folks to check out a blogpost you wrote? Linkody helps with all that. It shows you who’s linking to your website, what keywords they’re using, and allows you to say “no thanks” to links you don’t like. For instance, as a Charlotte web design company, we don’t want to be associated with any shady or nefarious characters. Using Linkody, we can say, “Yeah, no,” to ensure our website isn’t linked to spam.
While Linkody mainly focused on backlinks, it also lets you generate reports you can send to other people (like your favorite Charlotte web developer), monitor how many people are “socialing” your website, and it connects to Google Analytics. Yes, the tool is niche, but it helps with backlinking and that in turn helps with SEO.
Plans start at $14.90 per month for not one but TWO domains and like with other tools, this one comes with a 30-day free trial.
Opportunities Abound with Ontolo
What this Charlotte internet marketer loves about Ontolo is it helps not only with SEO, but also marketing opportunities! Specifically, backlinks and guest posting. Do you know how hard it is to find somewhere appropriate to guest post? If not, let me tell you, it’s ROUGH. Most people want to barge in on a website and write about something completely unrelated to the topic at hand. For instance, just because I mentioned dogwalking earlier does NOT mean I want a guest post about the best dogwalkers in Charlotte. Um, no.
With Ontolo, you can locate appropriate guest posting opportunities and then pitch to them. The tool pulls from more than 80 sources so your pitch is bound to land at one of them, right?
Just like with other extensive tools, Ontolo doesn’t come cheap – plans start at $97 per month – but the company is so confident you’ll appreciate its services, the tool comes with a 30-day money-back guarantee.
There are other SEO tools of course, but we can’t give away all our trade secrets! As always, if you want support with Charlotte SEO, Charlotte internet marketing, or you’re just looking for a good redesign from a trusted Charlotte web designer, look no further than Web Symphonies. We’ve got you. Just reach out.