Search Engine Optimization (SEO) is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. This involves modifying text and code elements of your website to appear more relevant to certain search terms. Additionally, this includes building links to other sites to make your site appear more important to search engines.
When properly done, optimizing your Web site can dramatically increase traffic and can yield the highest return on investment of any major form of marketing. This gives your company more exposure and makes your website a vital sales tool that works for you 24 hours a day, 365 days per year. Whether you need social media marketing, organic search engine optimization, or pay-per-click management, the goal of a good SEO campaign is to increase traffic and increase conversions so that the money you spend is returned back into your wallet.
These days, SEO is becoming an absolutely vital part of any website, but getting more visitors to your site is only half the battle. It’s also very important that once there, your visitors purchase your product, fill out a contact form, or contact you to inquire about your services. You should find helpful and knowledgeable conversion optimization specialists to provide an in-depth look at how visitors navigate your site, what they are clicking on, how long they are staying, and what pages they are looking at. Then they can make suggestions on how to improve the conversions on your site so that you are maximizing your marketing dollars. These suggestions may include updating the look of your site, updating navigation, moving content, renaming links, and most importantly adding a clear “call to action”. Ultimately this helps you to convert your visitors and provide a proven and sustainable return on your marketing investment.