As I already mentioned, AI is affecting click-through rates. Due to the “AI overview” feature in search engine platforms, people aren’t clicking on specific links as much anymore. Some folks have reported a traffic drop of as much as 50%! What now? When search engines aren’t really ranking you in the same way, what are [...]
It’s a tale as old as (commerce) time – you have a shop, visitors are swinging through, but they don’t buy anything. In the language of websites, it might not be a sale you’re after – it could be signing up for your email list or requesting a free consultation. What gives? People are taking [...]
AI is changing, well, everything and that includes click-through rates (CTRs). A click-through rate is what it sounds like: the percentage of people who click on your search result after seeing it. Because AI is summarizing answers for people, CTRs are nosediving BUT only for short, easy-to-answer questions. If your topic seems more in-depth, people [...]
As a Charlotte web designer, our clients want websites that are beautiful but still unique and showcase their brand personality. One of the best ways to do that is through fonts. Full disclosure: Isaac (the owner of Web Symphonies) and I are both former yearbook nerds. That means we know a lot about fonts, more [...]
Search engine optimization (SEO) is the digital Wild West these days. So much is changing swiftly that it’s hard to keep up. With recent updates and the push of AI, what used to work, doesn’t anymore. And then there’s the Google antitrust lawsuit. I won’t get into that but I will say local SEO still [...]
What’s the first thing you do when you visit an unfamiliar business? After you look at the homepage I mean. If you’re like most people, you navigate to the “about us” page because you want to know what the company actually does. Not to mention, the About page ranks well for brand-driven search queries, meaning [...]
It’s the holly, jolly holidays, it’s potentially the most stressful time of year. I don’t know if there’ll be snow but I know how to keep your website from getting low, numbers that is. As an N.C. web design company, we’re well-versed in how to increase your web traffic and boost online sales this holiday season. 1. [...]
The words “brand” and “branding” are bandied about everywhere so much these days it can be difficult to remember what they actually mean. “Brand” is the way your company is perceived by everyone else – cool, fun, educational, down-to-earth, etc. What are the words you want people to use to describe your company? “Branding” is [...]
Things to consider when creating a business website. As we’re approaching the end of the year, maybe you’re taking stock of your life and realizing your job sucks. Maybe you’re saying to yourself, “I don’t want to do this anymore. I’d rather have my own business.” Fantastic! Go for it! However, before you fire up [...]
It’s that time of year again – we’re heading into the holidays and people are thinking about gift-giving. Is your website ready for that sort of traffic? As a Charlotte web design company, we’ve seen a lot of websites and know what works and what doesn’t. Keep reading as we divulge the ultimate guide to [...]
