As a Charlotte web design company with decades of experience, Web Symphonies knows a thing or two about what makes a great website. You might be thinking, “Is there even a point? Should I just create a Substack/TikTok Channel and call it a day?” I mean, you can. You do you, but one of the best pieces of business advice I’ve heard is, “Don’t build a business on a platform you don’t own.” As we’ve seen with TikTok, it could go away any day. Substack could fold. Or be replaced (anyone remember Medium?).

If you care about sustainability, if you want to be in business for the long term and have any sort of security, you must own the platform. That means your own webpage and email list. So yes, a website still matters in 2025. What is top of the list? Keep reading.

What you need for a great website

The very first thing you need for a great website is a fast loading-time. The other day, I was on a website that took forever to load the images. What did I do? Left, of course. The internet has trained us to want instantaneous information and if your website is slow, buh-bye customers and clients. As a Charlotte web design company, we can help you with this. There are backend developer tweaks that will make your website run faster.

Other than that, you want something clean and simple. Your website should be clear, easy to read, and easy to navigate. Along those lines, what is your call to action (CTA)? Your website should guide and direct people to do something – book a call, buy a product, sign up for your email list. If there are too many options, they’ll get confused and bounce.

Speaking of (sort of), how does your website look on mobile devices? Are you reading this blog on your phone or tablet? If so, you know a website should be fully functional and appealing on all devices. Some websites aren’t. They make you pinch and spread and scroll to the right and left. No, my friends! Test out your website on mobile devices and/or use website builders that have that option. You can also dictate how you want things to break or be placed on mobile devices. This is hugely important, and as a Charlotte web developer, we can help you with this.

Related, you want engaging visuals. What are your images like? How about videos? Do you use 3D elements? Do they look professional? People want to do business with someone who knows what they’re talking about, and engaging visuals help to sell your brand. Similarly, sell your brand! Have a strong voice, repeat your logo, use the same colors repeatedly. Think about who you are and what you want to convey.

You know what also helps convey what you want to convey? User-generated content. Encourage people to leave reviews and testimonials because that builds trust and social proof. You can declare you’re easy to work with until the cows come home. What’s much more powerful is someone else saying you’re easy to work with. Or that you’re the best Charlotte web designer in the business. Or whatever. Make sure these are real testimonials from real people because AI sounds like, well, AI. If you create these reviews and testimonials yourself, that’s not a great way to build trust. And who wants to do business with someone they don’t trust? No one.

Now let’s talk about the elephant in the room, or the bully on the playground, or the shiny new car in the parking lot: AI. (Can you tell I feel mixed about it?) I’ve accepted that AI is here to stay. People are using it and will continue to use it. There are a few tools that can be really helpful. For business owners, having a chatbot or some other tool that offers personalized recommendations is very useful. Think “see more of this” or “Would you like to hear more?” If you can keep web visitors engaged, they are more likely to click or sign up or do what it is you want them to do.

So there you have it: Yes, a website in 2025 is essential. And there are some key factors to making it a good one. If this all sounds complicated, never fear, Web Symphonies is here. As a Charlotte web design company, we can help you create a beautiful website that people want to actually visit. Reach out to us today.

Get in touch with us via email or call (704) 336-9113.

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