Web Design & Development Blog

Top Position in Google is Worth Double the 2nd Spot

According to a recent study by Chitika, having the first position in Google search results is worth double the traffic of the second spot. The top position also drove 34.35% of all traffic in the sample, which is nearly as much traffic as slots 2 through 5 combined, and more traffic than positions 5 through 20 combined.

Obviously having the top position has always been important, but this is a quantifiable study proving that having top search engine results. As always, having the top position in Google is a constant process involving the optimization of your content, link building, and building up trust with Google’s search engine spiders.

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It suggests, once again, that your website needs to be on the first page to get any real chance of being seen. Furthermore, to build a successful presence online you need to get your website into positions 1-4 for a variety of terms as those 4 specific Google positions combined  command an astounding 70% of all traffic to websites!

You can read the full report here

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