You have approximately two seconds to hook potential clients and customers with your web page. (Maybe it’s more than two seconds but not much more.) What draws them in? As a Charlotte web designer with decades of experience, Web Symphonies has found what draws them in is the hero section. The hero section is the very first thing people see on your homepage. It’s the above-the-fold banner that introduces your company.

To create an irresistible homepage, your hero must do three things:

• Explain what you do, and quickly. Visitors need to figure out what you do and how you can help them, right away. It’s “dresses for all body types” rather than “a modern clothing store.”
• Show your value. The image, copy, and visual examples need to express what a visitor will get from your site – why should they keep scrolling?
• Give one clear call-to-action. Right at the top give visitors a clear call-to-action (CTA). Something like, “Book a consultation,” “shop now,” or “Download your free guide.” You want the CTA to be bold, easy to spot, and clear.

Other than that, there are some elements we’ve seen as a Charlotte web design company that work to create an irresistible homepage.

Head it with a headline

Your hero section includes not only a bold, beautiful image but also a headline. The headline should communicate your value in 10 words or fewer. Start with a strong verb like “create,” “transform,” “design,” etc. Don’t waste your time with fluff like, “Welcome to my page! I’m glad you’re here.” Time is short.

If you’re struggling to come up with a headline, ask what problem you solve and turn that into your headline. For instance, as a Charlotte web developer, our hero section declares that we compose website harmony. And then we explain our offering: beautiful website designs that are blazing fast and customizable.

Support your headline

Your irresistible homepage starts with a hot headline but don’t forget the subhead and paragraph below. That’s where you clarify your offering: “We offer high-end, customized WordPress web design and web development to small and medium businesses.” It’s also where you reinforce your unique selling proposition (“high-end,” “customizable”). It’s also brief. One or two lines max. If you’re having trouble, you can follow this formula: “[Product or service] helps [client type] [achieve result] without [pain point].” Like, “Ghostwriter Rebekah Moan helps busy therapists amplify their visibility without requiring more hours of their time.”

Close with a CTA

The final part of your hero section should include a CTA button that’s visually prominent (a bright color or large text), uses action-oriented language, and is placed above the fold. You don’t want people to scroll far to be able to reach you. Otherwise, you might lose them.

And of course, you want to use appropriate visuals that match your brand and audience. You also want images that load quickly and scale well on mobile. Speaking of, the majority of people are using their mobile devices to browse the web. (I almost wrote “surf the net” but that would really date me.) That said, you MUST make sure your homepage loads fast on all devices and that means optimizing your images. You don’t want people to scroll to the right to see the entire image.

The other thing to keep in mind for mobile is having tap-friendly buttons, legible fonts, and good color contrast. Some web builders allow you to check how your website will look on multiple devices so you can make changes accordingly. However, you can just as easily try that for yourself on the physical device.

If that sounds complicated, it doesn’t have to be. As a Charlotte web developer, we have loads of experience creating visually appealing websites that convert visitors into customers/clients that also work on mobile devices. If you’d like support creating an irresistible homepage, reach out to us today.

Get in touch with us via email or call (704) 336-9113.

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