Spammy link building is dead, but link building in the sense of content marketing is still very much alive. With all of the Google updates, website owners are starting to get that link building through content marketing is still very important, but a much harder tasks.

This article provides some insightful opinions on the state of link building and content marketing, and some tips on how how to create and market useful content that speaks to the new era of Google machine algorithm learning.

I get asked this question a lot, and I find myself giving the same answer, even though I’ve been asked it probably dozens of times in the last two years. I’ll show you why in this post.

Source: How Much Has Link Building Changed in Recent Years? – Moz