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Do Local Businesses Still Need a Website? – BrightLocal

Do local businesses still need a website?

In short, yes, local businesses do still need a website.. Bright Local explores more about how Google My Business pages are drawing traffic away, and why it’s still vital for local businesses to have a website.

Key Takeaways

  • While 97% of consumers looked online for an local business last year, fewer people are following up that research with a website visit.
  • The median click-through rate for the number 1 ranking on Google was down 37% last year, suggesting that fewer search users are clicking through to local business websites.
  • For SEO, link building, brand building, and meeting consumer expectations, having a great local business website is still critical.

Source: Do Local Businesses Still Need a Website? – BrightLocal

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