In short, yes, local businesses do still need a website.. Bright Local explores more about how Google My Business pages are drawing traffic away, and why it’s still vital for local businesses to have a website.
- While 97% of consumers looked online for an local business last year, fewer people are following up that research with a website visit.
- The median click-through rate for the number 1 ranking on Google was down 37% last year, suggesting that fewer search users are clicking through to local business websites.
- For SEO, link building, brand building, and meeting consumer expectations, having a great local business website is still critical.