As I’ve been saying, search engine optimization (SEO) is changing due to AI. But part of that change includes using the Best AI tools to improve SEO for small businesses to help with SEO! As a Charlotte web design company, here are the top five tools we’re using.
Moz AI for keyword research with search intent insights
We’ve been big fans of Moz for years. Moz AI helps with keyword research and search intent analysis. It helps you understand the keywords a website ranks for and the intent behind each search query, making it easier to develop content strategies that align with what searchers are looking for. These features are part of the latest trends in AI SEO tools, because the more you know about what people are searching for and why, the more you’ll be able to help them.
Moz AI’s search intent feature in Keyword Explorer classifies keywords into four key categories: Informational, Navigational, Commercial, and Transactional. And the Domain Overview Tool offers a high-level view of a domain’s overall search theme, including insights into how Google perceives a website.
Competely for competitive intelligence
We all have competitors and understanding their product strategies and audience engagement is what allows you to carve out a niche for yourself. How will you do things differently? Competely provides high-level competitive analysis focusing on product features, marketing positioning, and audience sentiment. For instance, you can identify audience behaviors and sentiment toward competitors’ products, which will illustrate customer preferences and pain points. The tool also provides an overview of competitors’ marketing strategies, highlighting how they engage with their audience so you can adjust your approach accordingly.
Uxsniff: AI SEO Tools for Improving Site Visibility on Google
The uxsniff tool provides comprehensive insights into how users interact with your site. As a Charlotte web designer, we can say that’s very important! You want to know what, exactly, a person is doing on your website. This tool combines heatmaps, session recordings, and AI analytics to optimize user experience and boost SEO. These are AI tools that help with on-page SEO optimization because it tracks where users click, scroll, and spend the most time, offering session recordings to understand navigation patterns. Reports can also reveal usability problems that cause users to disengage, which means you can pinpoint what to do about that and fix it.
Content Codex for creating content marketing strategies
Using Content Codex, AI can create a first draft of a content marketing strategy. It pulls data analysis, keyword research, and content recommendations. It identifies relevant keywords and suggests how to structure content around them to improve SEO performance.
Insert Links with ChatGPT: AI-Powered Content Optimization for SEO
You may or may not know, but adding internal and external links to your website – on blogs and other pages – helps with SEO. This can take some time but ChatGPT makes the process easier by
identifying the best link insertion points based on the content’s context. What you do is give Chat a list of links and anchor texts, then prompt it to find the most appropriate positions for each link. AI will then suggest or insert the links directly into the content, improving the internal linking structure and adding value for readers. Tools like these function as AI tools to automate SEO audits, helping streamline internal linking and content improvements.
If you’d rather pay someone to do all of this for you, that can happen. As a Charlotte SEO company, we know aaaaaaall about SEO – including tips that we didn’t mention here.
Get in touch with us via email or call (704) 336-9113.
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Frequently Asked Questions
Q: How AI SEO tools improve search intent understanding?
A: AI SEO tools for small business analyze search queries, user behavior, and content patterns to identify the intent behind searches. They help businesses create relevant content, target the right keywords, and improve rankings by matching what users are truly looking for.
Q: What are the best AI tools for SEO?
A: The best AI tools for SEO include platforms that analyze keywords, content, and user behavior. AI tools that help with on-page SEO optimization improve website structure, meta tags, and content relevance, boosting rankings and enhancing overall search performance.
Q: How to use AI tools to improve search rankings?
A: To improve search rankings, start by analyzing keywords, content gaps, and user behavior. AI tools for keyword research explained help identify high-value keywords, optimize content strategy, and enhance on-page SEO, driving more targeted traffic and higher search visibility.
Q: Which AI SEO tools are best for small businesses?
A: Small businesses benefit from AI tools like Surfer SEO, SEMrush, Writesonic, Frase, or SE Ranking for keyword research, content optimization, and performance tracking.
Q: How can AI tools improve keyword research and content optimization?
A: AI tools can vastly improve keyword research and content optimization by analyzing search trends, identifying high-value keywords, clustering related terms, and suggesting topic-aligned content enhancements. AI keyword research tools for content marketers save time, boost relevance, and improve SEO performance.


