As I’ve been saying, search engine optimization (SEO) is changing due to AI. But part of that change includes using AI tools to help with SEO! As a Charlotte web design company, here are the top five tools we’re using.
Moz AI for keyword research with search intent insights
We’ve been big fans of Moz for years. Moz AI helps with keyword research and search intent analysis. It helps you understand the keywords a website ranks for and the intent behind each search query, making it easier to develop content strategies that align with what searchers are looking for. As they say, knowledge is power, and the more you know about what people are searching for and why, the more you’ll be able to help them.
Moz AI’s search intent feature in Keyword Explorer classifies keywords into four key categories: Informational, Navigational, Commercial, and Transactional. And the Domain Overview Tool offers a high-level view of a domain’s overall search theme, including insights into how Google perceives a website.
Competely for competitive intelligence
We all have competitors and understanding their product strategies and audience engagement is what allows you to carve out a niche for yourself. How will you do things differently? Competely provides high-level competitive analysis focusing on product features, marketing positioning, and audience sentiment. For instance, you can identify audience behaviors and sentiment toward competitors’ products, which will illustrate customer preferences and pain points. The tool also provides an overview of competitors’ marketing strategies, highlighting how they engage with their audience so you can adjust your approach accordingly.
Uxsniff to identify user behavior
The uxsniff tool provides comprehensive insights into how users interact with your site. As a Charlotte web designer, we can say that’s very important! You want to know what, exactly, a person is doing on your website. This tool combines heatmaps, session recordings, and AI analytics to optimize user experience and boost SEO. That means it tracks where users click, scroll, and spend the most time, offering session recordings to understand navigation patterns. Reports can also reveal usability problems that cause users to disengage, which means you can pinpoint what to do about that and fix it.
Content Codex for creating content marketing strategies
Using Content Codex, AI can create a first draft of a content marketing strategy. It pulls data analysis, keyword research, and content recommendations. It identifies relevant keywords and suggests how to structure content around them to improve SEO performance.
Insert links with ChatGPT
You may or may not know, but adding internal and external links to your website – on blogs and other pages – helps with SEO. This can take some time but ChatGPT makes the process easier by
identifying the best link insertion points based on the content’s context. What you do is give Chat a list of links and anchor texts, then prompt it to find the most appropriate positions for each link. AI will then suggest or insert the links directly into the content, improving the internal linking structure and adding value for readers.
If you’d rather pay someone to do all of this for you, that can happen. As a Charlotte SEO company, we know aaaaaaall about SEO – including tips that we didn’t mention here.
Get in touch with us via email or call (704) 336-9113.
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