Marketing

Do you have a product or service that you want to sell online? Do you have a great idea but don’t know how to market it? Is your website in desperate need of more traffic? Need a logo, letterhead, and full branding package? We can help! Let us assist you in creating a branding package that uniquely expresses your brand. Then we will work with you to create the best internet marketing campaign for your budget. Whether you need a local regional SEO campaign to rise in Google’s organic rankings, optimization of a Google Maps Local Business Center Profile, or a large-scale national SEO campaign supplemented by a national pay-per-click campaign, we can assist you!

Here are our specialties in the world of internet marketing and SEO:

Organic Search Engine Optimization

Search Engine Optimization (SEO) is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. This involves modifying text and code elements of your website to appear more relevant to certain search terms. Additionally, this includes building links to other sites to make your site appear more important to search engines. At Web Symphonies, our Internet Marketing Team is ready to handle even the most competitive of markets with absolute confidence in delivering results. Some of our competitor’s optimization methodologies fall outside the guidelines issues by the Major Search Engines such as Google, Yahoo, and Bing. However, we rely on proven, effective, and legal methods. This ensures a steady rise in rankings with proven results. When properly done, optimizing your Web site can dramatically increase traffic and can yield the highest resturn on investment of any major form of marketing. This gives your company more exposure and makes your website a vital sales tool that works for you 24 hours a day, 365 days per year.

Social Media Marketing

This is rapidly becoming one of the most important aspects of internet marketing.  This type of marketing allows you to promote your website through various social media channels, blogs, and networks such as Facebook, Twitter, Myspace, and many more.  This allows you to achieve quick and aggressive branding that permeates through the members your social network.   This is also known as “viral marketing”.  It allows you to create trust and friendships on the internet, becoming an authority with your peers, and differentiating you from your competitors.   With the rise in popularity of these social mediums, it is vital that you capitalize on this traffic.  We will aid you in creating a buzz within your social network, work with you to increase followers, and help you to put content on these mediums.  This maximizes your business exposure through new and exciting channels.  The implementation of these types of campaigns vary by business or organization, but the goal remains the same; increase brand awareness and brand recognition, increase visibility, and bring more traffic to your site.  Out team has extensive knowledge and will help to train you to use these tools to effectively maximize your social media marketing campaign.  Whether you are looking to create contents, videos, buzz articles, press releases, or simply get into the world of Social Media, we can help!

Keyword Research

Keyword research is the foundation of search engine campaigns.  Our process includes intensive research into the services you offer, and cross-referencing your existing content against the most relevant keywords currently being searched on the internet.  This process also includes vigorous research of your competitors, identifying who your competitors are and which keywords they are optimizing.  By analyzing the strengths of your competitors, this allows us to create methods to outrank them.  Keyword research is one of the most important parts of your SEO campaign.   Once we have this list of keywords, we can provide a focused, efficient campaign to increase conversions and drive more traffic to your website.

On-Page Optimization

Another vital part of SEO is analyzing your current website and optimizing the areas in which search engine crawlers focus.  This helps these crawlers determine the relevancy of your website and ultimately where your website falls when producing search results.  Most importantly, we examine the content of your site and make recommendations to modify existing text to more accurately inform the crawlers what they are looking for.   Once we do a thorough examination, we then make changes so that the code of your website is efficiently optimized.   More specifically, we focus on the following factors on your website:

  • Domain Name
  • Domain Age
  • URL Naming Conventions
  • Headers
  • Titles
  • Meta Tags
  • Incoming Links
  • Website Structure
  • Sitemaps
  • Link Structures
  • Content
  • Robots.txt
  • Attributes
  • Image Tagging
  • Coding
  • Calls to Action

Link Building

One of the more challenging aspects of SEO is building link popularity.  This is why we focus a large amount of our efforts building links between various trusted websites and your site so that the search engines trust your site as well.  This helps to build top search engine rankings which is our primary goal in any campaign.  If you are not showing up on the first page for your keywords, then there is always room for improvement.  Our link building methods bring qualified traffic to your website and to build your website’s popularity.  More specifically, we specialize in the following areas:

  • Directory Submissions
  • Article Submissions
  • Press Releases
  • Blogging
  • Social Bookmarking
  • Reciprocal Link-Building
  • One-way Link Requests
  • Effective Content Creation

Local Business Optimization

Increasingly, Google’s rankings are far more oriented more toward local results.  That’s why it’s vital to utilize Google Maps, the Google Local Business center, and other authoritative local business directories to raise your website’s rankings.   During your campaign, we will help you to determine the best directories applicable to your business, and help you set up a profile in Google’s Local Business Center so that you show up at the top in Google Maps.  Your presence here and in other online directories will provide your website multiple opportunities to be found in organic search results.  This strengthens your authority and credibility to the search engines, and is a vital SEO task for any local business.

Pay-Per-Click

Pay-Per-Click Management (PPC) provides companies a way to immediately draw in traffic from the search engines by paying each time someone clicks on your ad. In some regards, PPC may not always be as effective as organic SEO over time, however, it can be a very powerful tool to drive immediate targeted traffic to your website and allows you to acquire top positions on keywords that are too competitive to otherwise be attainable, or too minimal in traffic to be worthwhile to optimize. Our team has taken on hundreds of clients that were supposedly a “top” PPC management company and we have delivered much better results yielding higher profit margins and overall client satisfaction. At Web Symphonies, we can work with almost any PPC budget to effectively target and market your brand or product which is an investment that easily pays for itself. Contact us today to find the right solution for you.

Monthly Reporting

At the start of your campaign, we will provide an initial ranking report so you can see where you fall.  Then, by using Google Analytics and other tools, we will provide monthly rankings to track your progress.  To our clients, this always provides proof that this is an effective way of utilizing their online marketing budget.  We have proudly helped numerous clients climb to the top of Google, and ultimately our clients find that the money they spend in SEO easily pays for itself each month.

Conversion Optimization

Getting more visitors to your site is only half the battle.  It’s also very important that once there, your visitors purchase your product, fill out a contact form, or contact you to inquire about your services.  Our conversion optimization specialists will provide an in-depth look at how visitors navigate your site, what they are clicking on, how long they are staying, and what pages they are looking at.  Then we will make suggestions on how to improve the conversions on your site so that you are maximizing your marketing dollars.  These suggestions may include updating the look of your site, updating navigation, moving content, renaming links, and most importantly adding a clear “call to action”.  Ultimately this helps you to convert your visitors and provide a proven and sustainable return on your marketing investment.